Your competition, in context.
Compare visibility across the same prompts. Understand who appears, and who gets left out.
Demo data THE NEW SEARCH LANDSCAPE
See how AI talks
about your brand.
For brand and marketing teams: track mentions, available citations, and competitors in sampled AI responses.
Compare your saved prompts over time—not every AI conversation.
Free beta. Sign in to save and track. Demo needs no account. Or explore the demo
signallens / northstar / overviewDemo data
YOUR BRAND IN AI SEARCH
Sep 15 – 28, 2026Visibility, in focus.
53.6%
32.1%
15.1%
24
Visibility over time Northstar
THREE PROVIDERS FOR LIVE TRACKING
◉ OpenAI✳ Perplexity✧ Gemini
Controlled API samples · Gemini is non-grounded, without citations · Preview uses fictional demo dataFROM ANSWERS TO INTELLIGENCEKnow where you stand.
Know where you stand.
See where to go next.
A focused view of your presence in the answers
your customers are already looking for.
Follow the sources.
See which domains shape AI answers. Find the citations your competitors earn and you don’t.
workbench.exampleTeam planning guide
Editorialnorthstar.exampleProject planning features
Own websiteASK BETTER QUESTIONSTrack the prompts
Track the prompts
that matter to your business.
From first discovery to final comparison.
Every opportunity has a trail of evidence.
What are the best tools for small teams?Mentioned
How does Northstar compare with Stride?Mentioned
Which vendors explain their security clearly?Gap
Illustrative prompts · Demo dataLess guesswork. More signal.
01
Define your landscape
Add your brand, competitors, and topics.
02
Track the conversation
Organize prompts across your AI providers.
03
Act on the evidence
Explore answers, sources, and visibility gaps.
Is your brand part of the answer?
Set up your brandExplore the demo, or sign in to track your own brand. Gemini uses non-grounded responses.